When you order through Walmart.com sometimes your actually ordering through a completely different site. The first review here is an example. The company that they ordered through inflates the price. If you can go through Walmart themselves these little AJ adoptables are only 3.99 each at my local Walmart and really adorable, you get a code for in game items too. My daughter just loves them. We have a nice little collection going and they are basically blind bags, meaning you don't know which ones you'll get so they are great for trading doubles too. I hope this helps.