Ok…here we go, time to put together my first sponsorship proposal.
After reading parts The Sponsorship Seekers Toolkit I went about following the steps in the book to create a marketing plan, from there a sales plan and then onto the sponsorship proposal itself.
With Mitre 10 (an Australian hardware business) in mind as a potential sponsor, I did some research and came up with a sponsorship proposal that would hopefully create a win / win opportunity.
The sponsorship proposal ended up weighing in at 14 pages and consisted of the following sections…
My aim was to start off with a catchy phrase so I came up with “Lights, amber, traction…” which refers to the amber lights on a drag racing Christmas tree plus the idea traction; a term used in drag racing and marketing.
During my research I found a number of examples where engaging with local communities was a high marketing priority for Mitre 10. I played with a few ideas and settled on “Drag racing – the perfect vehicle to gain traction with local communities”.
Next was the introduction, a brief yet “colourful” overview of drag racing an...