The running pony is the most identifiable symbol when it comes to the Ford Mustang. It may not have been if designers went with calling this new car the Avanti, Allegro or Torino. Even Gale Halderman’s design chosen for the basis for the production model was originally called “Cougar” until the Mustang name was finalized.
Phil Clark’s Sketchy Mustang
Starting in the early summer of 1962, Troutman and Barnes – a race car constructor based out of California – assembled the running version of the Mustang 1 Concept. That’s when Ford designers got together to review sketches for badging this new car. With a name like Mustang it needed to reflect the horse and America. Phil Clark was busy sketching ideas for the badge for several years and the team preferred the galloping horse with a red, white and blue tri-bar design.
Gale Halderman’s Cougar Design
While this Mustang concept was being finalized in September of 1962, a competition was held between Ford designers where Gale Halderman’s design was chosen as the basis for the running pony logo. Each design had a name and Halderman’s was call...